Paint industry needs to strengthen the construction management technology and services supporting

Time:2011-08-03Hits:543

Development of domestic paint industry technology with emphasis on product formulation and production process improvements, while ignoring the paint and supporting the construction of the improvements of the study. Especially for the construction of exterior insulation and construction, the temporary shock to the Shanghai 11,15 fire, the industry generally believe that foreign large-scale use of building insulation materials and China is almost the same, the difference is more developed construction management place. In Taiwan, site management has been lagging behind, cross-job safety regulations vague, and therefore in the construction process in a relatively high proportion of fire. In a word, "one-third of paint, seven power", with a good coating products also need good management to ensure construction and supporting efficacy and safety.

Ten years ago, for the people, the house painter usually yourself, or hire workers to do, do not insist skills, pure is the "hard labor." With economic development and people's living standards improve, the building wall has bid farewell to the domination of white, personalized decoration has also been rapid development, from the colorful walls, to nap, embossed, and then texture paint, lacquer the rise of a special layer effects of the construction requirements have become more professional. Now faster and faster pace of life, a house painter living becomes a headache thing, can not control yourself not only the many functions of the paint, can not make special effects, more weight is no time to go DIY. But looking outside decoration "guerrilla" contract without worry. So for consumers, individual needs of on-site deployment of paint colors, special effects needs of the construction site professional. As it involves the construction of a high professional brushing tools and skills for the paint manufacturers, which means not just buy a bucket of paint so simple, but need to provide consumers with a customized coating. This is the "buy paint to buy a coat," the change.

Wall color has always been a major home renovation project, is also very cost consumers mind, then in fact, such a change feasible? Dulux "Easy painted home" and the state legislature, "1568 free supervision" is adopted. Dulux "home easily painted" main to provide consumers with a variety of color choices and different wall conditions for the development of one of the construction program. Just a phone call easily, Dulux "home easily coated" professionals will come to your custom wall reconstruction plans and specific construction plan. "Easy painted home" the most caring and thoughtful meticulous service to the shelter for the furniture business from the paint of the "intimate contact." And after construction, the staff will take away all of the construction waste, restore a clean home environment. Similarly the state legislature, "1568 free supervision" in the consumers start construction, Nippon 1568 service personnel will service their home. Nippon 1568 free supervision adhering to the "one heart", "5 Service", "6 door", "8 big guarantee" the principle to help the Oilers Nippon master the proper use of products that allow consumers to easily obtain perfect construction paint effect.

In fact, not difficult to find, from the initial color to provide customers with professional consulting services, paint industry has begun to "product-oriented" to "service-oriented" marketing paradigm shift, primarily meant for the families of the "one-stop "coating services, including high-quality environmentally friendly paint products, fashion personality color schemes, professional and considerate of the construction team. According to the HC coating network is understood that the current mainstream market, airless spray paint, for example, professional construction can greatly shorten the construction period. 100 square meters house a construction to two days to complete. Consumers can choose to set the grade paint scheme, the price of 3-6 thousand dollars.

In addition to the state legislature and Dulux, the CRC is the first release supporting the professional spray paint manufacturers, and with the spraying equipment providers Graco reached a strategic cooperation, it is worth mentioning that China Resources in the implementation of spraying service activities, the "good paint spray a good home "concept to strengthen the implementation of the service did not stop as long as there is a place ads Resources paint spraying services are mainly based on propaganda. Mechanism's office played a main role in realization of manufacturers and merchants "win-win" situation an important guarantee. Bauhinia then paint, paint and other coatings Carpoly brand also launched a related service. But industry sources pointed out: the coatings industry, "to sell products than to sell services" marketing model, is built strong foreign brands in the paint and coatings field pressure homogenization of the product under the status of an active exploration, but the excessive emphasis on service still putting the cart before the horse. That paint for tangible products, services are only its extension, it can never replace the product itself will be of value. China's coating industry to enhance and improve the construction of new tools and new methods of development and other issues are worthy of some effort and research.

Source: The Bridge Network